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Would you open a store front location and hope to get business without advertising or signage? If your website is not search engine optimized you will not be 'advertising' to search engines and no one will know even have a website.
Your website is a tool for your business. Unless you will be creating your website for informational purposes to current clients and don't want to 'grow' your website usage, you must be ready to invest some time promoting and registering your site. Although quality design is a very important element to the success of your site, it is not the only element that should be considered. There are many other 'behind the scene' elements that the end user will never see that are necessary in order to have a successful website. WEBeCORP will create your site using these 'behind the scene' techniques. Quality content is an essential element for expanded search engine indexing. Quality content will not only provide expanded information to search engines but will also provide important information to the end user. WEBeCORP will help ensure that your website is fully optimized to accommodate common search engine requirements. Once you site is complete and has been deployed to the internet, you can either promote your site yourself or purchase one of WEBeCORPs promotion packages starting at just $25 per year. Click here for more information >>> Below you will find more detailed information about
search engines, Spider-based
Search Engines, Directory-based Search Engines,
Sponsored Listings, Pay-per-click
advertising, site submission, and a few
basics about the actual 'behind the scenes'
programming built into your website for search engine optimization. |
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Search Engines |
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| In the Search Engine Optimization (SEO) world, there are 2 basic types of search engines: Directory-based and Spider-based. Yahoo, MSN, and ODP (Open Directory Project) are examples of directory-based search engines. These directories account for about 50% of the English speaking search traffic. Spider based search engines use an indexing technique to catalog the information on your site and 'score' each page for relevancy. You can see a complete listing of search engine alliances at
the Search Engine Watch Web site.
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Spider Based Search Engines |
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| What is a spider? A spider travels
through your Web pages looking for Search engines guard their algorithm formulas and change them often to combat spammers. Because of this, it is sometimes difficult to design a page that will rank well in all engines. WEBeCORP increases your odds by including all of the essential elements that spiders look for. Optimizing your Web site means nothing if search engine spiders can't crawl your pages. WEBeCORP carefully organizes your page content and Web site to
ensure that spiders index the whole thing - not just bits and
pieces. |
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Directory Based Search Engines |
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Submitting to directories can be very easy and usually doesn't require much effort. The question is though, will your submission be accepted? One of the most historically difficult directories to submit to is Yahoo. Incorrect or unprepared submissions can make the wait time to be listed in the Yahoo directory extremely long, sometimes up to six months or longer. There are even stories about Yahoo editors changing a submission description and ruining the chances of obtaining high quality referrals. WEBeCORP can assist your company with this venture. We make sure your website is in proper condition and develop the best keywords for your website title and description. Then, we will make the submission to Yahoo on your behalf. The submission process takes about 3-4 weeks – then your
listing in Yahoo will start bringing more qualified visitors to
your website. Click here to view
our current promotion package that includes a Yahoo Submission. |
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Sponsor Listings / Pay-Per-Click |
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Pay-per-click (PPC) advertising is basically a way to increase your search engine position. It involves paying a small fee each time a user clicks on your link. This is different from normal search engine results in that your web site does not have to be optimized with the essential elements. Instead, you pay for each user clicking your link as opposed to each click being free as in typical search results. The biggest advantage in using pay-per-click advertising is that you can pay for top placement, rather than leaving your ranking to the mercy of a search engine's proprietary ranking algorithm. Rank is determined by a combination of PPC and clickthrough rate. If an ad is irrelevant to users, they won't click on it and it will move down the page. Your relevant ads will rise, at no extra cost to you. Overture, formerly GoTo until October 2001, is a paid placement search engine. This means that you can pay to get top placement for the search terms you want. Overture is also a paid listings distribution network that provides its listings to many other search engines. Overture itself estimates that more than 90 percent of users see its links at their partner search engines instead of at the Overture site.
Click
here or the banner above to get started with Overture>>> |
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Site Submission |
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Promoting your site can entail many hours of form completion and may involve waiting several weeks or even months to get into certain directories and search engines. You should start your website promotion efforts by listing your site at the most popular Internet directories. Because they can send you substantial amounts of traffic and affect your ranking in various search engines, it is wise to make sure that your site is present in all of the major directories before doing anything else. WEBeCORP offers many levels of site promotion services, the basic
starting at $25. Click here for more
information. >>> |
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Behind the Scenes |
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| WEBeCORP increases your odds by including all of the essential elements that spiders look for. Enhanced 'TITLE' tags - A typical
title tag would look like this in the HTML code: META tags provide important, useful information
about your site. They are one of the easiest ways to give your site
a boost with some search engines. Not all search engines use META tags at all to rank sites. Here's a partial list of who uses META tags.
Header Tags - A header tag is
used to define a standard font size thoughout a website. WEBeCORP
uses header tags throughout your site to provide a 'page map' structure
for spiders. |
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WEBeCORP incorporates these and
many other 'behind the scene' features into your website in order
to help the promotion of your site. But remember, one of the most
inportant things to do is submit your site frequently.
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Over 85% of all Internet traffic arrives at web sites via Google
and Yahoo and similar sites.
a mixture of components. Once it locates and catalogs everything,
the spider scores each page for relevancy using the search engine's
proprietary algorithm| Copyright 2000-2003© WEBeCORP |
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In The News |
| December 23, 2002 - Shoppers continued
to hit the Net as the holiday shopping season headed into the final
lap, spending $11.35 billion between Nov. 1 and last week. That number--an increase of about 40 percent from the same period last year--comes from shopping comparison site BizRate, which surveys consumers as they finish making purchases. BizRate has about 2,000 stores in its database. |
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| December 27, 2002 - AOL generated
about $1.2 billion in holiday sales for its retail partners this season. According to AOL, 1.25 million of its 15 million customers made their first online purchases over the holidays. |
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